Builder of Leaders. Architect of Discipline. Voice of Unshakable Transformation.
Dr. Toby Potter is best defined as a Transformation Architect — because he doesn’t just inspire change, he builds the systems that sustain it.
His speaking style commands attention without hype, combining faith-rooted wisdom with high-performance strategy. His presentations are raw, insightful, and direct — built to cut through distraction and help audiences reset, refocus, and rise. He doesn’t just motivate; he moves people toward measurable transformation with frameworks that demand clarity, integrity, and execution.
Toby has been speaking, training, and building businesses since 1994. He’s worked with tens of thousands of individuals across 88 cities and 9 countries, coaching leaders from over 35 nationalities. He’s been featured on top industry podcasts, spoken at national conferences, and shared platforms with civic influencers like Dr. Clyde Rivers to champion moral clarity and Kingdom Civility worldwide.
His intervention success is grounded in a simple belief: transformation is not emotional — it’s engineered. He teaches that faith without discipline leads to drift, and dreams without systems lead to burnout. Through programs like ASCEND, IGNITE, and The Unshakable Paradigm, Toby helps leaders break the cycles of distraction, reclaim their “why,” and rebuild from the inside out.
With Toby on stage, your audience won’t just leave inspired — they’ll leave with a blueprint.
Toby Potter is a Colorado-born entrepreneur, rancher, speaker, and coach known for his grit, generosity, and grounded leadership. Before becoming a nationally recognized transformation strategist, he worked with his hands — mowing lawns, hauling trees, and building his first business with borrowed tools and door-to-door flyers. He’s trained leaders in over 88 cities and 9 countries, impacting lives across more than 35 nationalities.
Toby lives in McKinney, Texas with his wife Angie and their children. When he’s not leading events or coaching entrepreneurs, you’ll find him working the ranch, spending time with his family, or mentoring the next generation of disciplined, faith-driven leaders.
Toby’s journey spans humble beginnings, financial collapse, and a spiritual rebirth that fueled the creation of The Unshakable Paradigm. His background isn’t multinational — it’s multigenerational, shaped by southern values, spiritual mentors, and a deep belief in rebuilding broken systems from the inside out.
Though he’s traveled the world as a speaker, Toby’s roots run deep in American soil. He’s most at home on the land, with his family, or in a room full of leaders ready to be challenged. His legacy isn’t about stages or spotlights — it’s about systems, stewardship, and the lives transformed by what he teaches.
Find out more about Dr. Potter by browsing through some of his pictures:
Dr. Potter has shared the stage with many Top Notch speakers including:
Will ShieldsNFL Professional Football Player
Dr. Clyde RiversPresident of I Change Nations
Dr. Ruben WestSenior Civility Consultant Worldwide
Chukky OkobiNFL Superbowl Champion
Kevin Harrington Shark Tank
Ernesto VerdugoArchitect of AI and Recursion
Anthony RussoDouble Down Strategy
Brenda Ring WoodFounder of BTBY
Dr. Toby Potter has been recognized for his performance by multiple corporate and charity organizations
Private Lender of the Year 2020
United Graduate College and Seminary International
Fastest Growing Private Companies in America
World Civility Ambassadors
Republic of Kenya